Branding

Your brand is your distinctive promise to your customers.

Your brand is more than your logo or your corporate color palette. Your brand is a concept.  It is an intangible asset, but one of distinct value. When branding is done right, the value and prestige of the brand grows with time. A brand is worth protecting.

Establishing and Maintaining Your Brand

The key element to establishing and maintaining your brand is consistency. It is consistency that makes your brand recognizable. If you already have an established brand, the Owen Graffix team will review your current branding elements and report on inconsistencies that should be addressed. For start-ups and new organization, we can help you establish a solid branding foundation in relation to design, voice and reputation.

There should be no confusion related to your brand. Call us to schedule a branding consultation with our team of experts.

What makes up a brand?

Your brand is your organization’s identity. It is a combination of elements connected to who you are as an entity. It includes your advertising and promotional elements, but it isn’t limited to them. There are three main aspect of any brand:

Visuals

  • Logo
  • Color scheme
  • Font selection
  • Style

Voice

  • Taglines
  • Slogans
  • Website copy
  • Blog content
  • Video and audio

Reputation

  • Reviews
  • Ratings
  • Testimonials
  • Public perception