The functionality incorporated into this website was as critical as the overall design. Cline Builders is a general contractor with multiple locations. Rather than create a website for each location, Owen Graffix was able to create one website that provided a distinction for each location and its sales team. The design saved on both initial and ongoing costs, while also maintaining total brand continuity across the company.
Another feature built into the site was the ability for site visitors to ‘Like’ individual floor plans. This feature served two objectives. The interactive aspect of the feature encouraged visitors to spend more time on the site, allowing more time for viewers to take note of the contractor’s distinctive offerings. Secondly, the interaction provided important information to salespersons regarding a contact’s floor plan preferences, saving them time and giving them a stronger lead.