New Business – New Name
Every new business needs a name and a marketing strategy. Years of experience and a strong reputation in the industry stood behind this new pizza business, but establishing a totally new brand in three locations still presented a challenge.
This startup needed a name that would be unique, yet simple to remember. Sixty Seven Pizza Company along with the Owen Graffix team created a business name and branding that would provide a connection between the three locations in Hickory, Jonesville and Marion. Once a name was established, a marketing strategy to promote the brand and their key feature, a homestyle pizza buffet, was put into motion.